Info from the Spring docs:

The key thing to understand here is that the client code inside the main(..) of the Main class has a reference to the proxy. This means that method calls on that object reference will be calls on the proxy, and as such the proxy will be able to delegate to all of the interceptors (advice) that are relevant to that particular method call. However, once the call has finally reached the target object, the SimplePojo reference in this case, any method calls that it may make on itself, such as this.bar() or this.foo(), are going to be invoked against the this reference, and not the proxy. This has important implications. It means that self-invocation is not going to result in the advice associated with a method invocation getting a chance to execute.

More info on this can be found here:

http://static.springsource.org/spring/docs/3.0.x/spring-framework-reference/html/aop.html#aop-understanding-aop-proxies

You forgot to mention that if two annotated methods are in one class(methodA and methodB) and methodA is invoking methodB than logAction(…) will be invoked only once…

i used your code sample but i don’t see the poincut executed ! it is just ignored!
i am using aspectj 1.6.10 with Spring3